The hottest high-end and intelligent will lead the

2022-10-22
  • Detail

High end and intelligence will lead the consumption trend of household appliances during the 13th five year plan

as China's economy has entered the "new normal" of medium and high-speed growth from the previous high-speed growth, the growth rate of sales of household appliances in China slowed down in 2014. As China's economy has entered the new normal of medium and high growth from the previous high-speed growth, the growth rate of China's household appliance sales slowed down in 2014. Recently, a series of annual operation analysis and forecasts released by the China Household Appliances Association show that, as the last year of the 12th Five Year Plan, the development and utilization industry of a kind of reinforced and toughened polyethylene masterbatch for household appliances in China will face greater challenges than before. In the future, consumption upgrading will continue to be the main driving force for the development of household appliances industry, and high-end and intelligent will lead the subsequent consumption trend of household appliances during the 13th five year plan

according to the data of the National Bureau of statistics of the China Household Appliance Association, the main business income of the household appliance industry in 2014 was 1.41 trillion yuan, with an increase of 10%. The fixtures used in experiments in household appliances were improperly used. The output of refrigerators (including freezers) and washing machines increased or decreased slightly; The output of microwave ovens increased by 8%; The output of air conditioners increased by 11%. In addition, the kitchen, bathroom and small household appliances market grew steadily, while the two purification products, air purifiers and water purification equipment, which are closely related to health, showed a more vigorous market trend in 2014

despite the flat consumption period, the household appliance market still showed an irresistible consumption upgrading trend in 2014. Compared with the past, the proportion of larger, higher technology, more novel and better used products has increased significantly, and the consumption upgrading trend guided by this is significant. High end and intelligence have injected new vitality into the market

hosted by the China Household Appliances Association, awe China household appliances Expo, which will be held in Shanghai in March 2015, will launch future @ smart home pavilions for the first time. It is reported that the museum will cover an area of 6000 square meters, including dozens of enterprises such as jd.com, 360, IOT, remote E-Family, smart cloud, broadlink, etc. In addition, it is the 2.4 billion syndicated loan established by the export import bank, China Construction Bank and Bank of China. Haier, Midea, Siemens and other well-known household appliance enterprises will also show their latest products at this exhibition

xudongsheng, Secretary General of China Household Appliance Association, pointed out that with the continuous deepening of the transformation and upgrading of China's household appliance industry, the driving force for development based on technological innovation has further strengthened. It can be predicted that the growth rate of household appliance owner's revenue in China is expected to remain at 8% in 2015, achieving the development goal of 1.5 trillion yuan in the 12th Five Year Plan

according to the introduction, the basic judgment of China Household Appliance Association for China's household appliance industry in 2015 is: under the new normal situation, it is expected that the domestic market demand scale of refrigerators (including freezers) and washing machines in 2015 will roughly maintain the level of 2014; In the future, consumption upgrading will continue to be the main driving force to promote the development of home appliance industry, high, large and medium-sized will continue to be the consumption trend of home appliance market, and innovative products will continue to open up a broader market for small home appliances; The industry is facing the challenge of consumption upgrading in the international market, and the household appliance industry should be prepared as soon as possible; The digital and intelligent scientific and technological revolution has a deeper impact on the industrial reform of the household appliance industry; In 2015, the new direction of online sales will extend to the rural market, forming a good market environment for green renewable products. In the future, online sales facing overseas markets will also provide a broader development world for the household appliance industry

Copyright © 2011 JIN SHI